Fast, fun and friendly social media — email, push notifications and website updates for this hometown brand.
The new owner of this company wanted a whole new site. Schermer hired me to help refine their brand.
A complete refresh took this site’s convoluted structure and dull branding to one with a more targeted flow and a fresher look. I worked closely with the Schermer team to develop the information architecture, SEO and content strategy. And content! Lots and lots of content.
H-D markets to their customers through a steady stream of direct mail. I wrote copy for monthly catalogs featuring the brand’s clothing as well as self mailers introducing new models and services.
A simple brochure can tell a compelling story. This piece was part of an employee packet for Syngenta employees, demonstrating the company’s commitment to rural communities and inviting employees to get involved in their Rural Foodshare Initiative.
St. Paul Academy (SPA), a private school, had great success with their annual fund materials. But after two years of the same thing, they needed to simplify and freshen the message. I teamed with a designer to develop a creative strategy, with targeted letters to each group. Results exceeded SPA’s goals for the year.
We packaged a webinar series as a movie festival, with a film canister, movie posters and fun online previews. Lawson’s VP praised the campaign for its creativity, and attendance shattered their goals.
Holland America’s print materials all looked the same — even though they had a wide variety of destinations. I helped differentiate each cruise route with key messages, photography and color palettes, and introduced designers to different print formats — oversized postcards, cool folds, and more. By radically upgrading these materials, we saw Holland America's response rates climb.
A story I contributed to my alumni magazine within the theme, “Trips of a Lifetime.”
